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Why Tracking Your Social Media Analytics is Important

Tracking Analytics Helps Form a Social Media Strategy that Can Save Time and Increase ROI

by Alexa Fox

April 26, 2013

A piechart with Facebook, Google+, Twitter, YouTube, Pinterest, LinkedIn

Most people in this day and age have realized the importance of social media and have given it the respect it deserves as the genuine extension of a website, rather than a stand-alone entity. It provides every company who uses it yet another way to disseminate their message. However, the use of analytics to assess and guide social media strategy is still not as rampant as it should be. At this point, you may be saying to yourself, “I spend enough of my...

#AHealthITTweetChatExperience

Engaging with Health IT through social media is a quick and effective way to stay current on industry trends and topics

by Chris Behrmann

August 3, 2012

I recently participated in an inaugural “tweet chat” focusing on trends in the Health IT industry, hosted in part by the Health Information Systems Society (HIMSS). The moderators included industry experts and professionals in the field of marketing research, professional development, a University Dean, and a highly respected doctor. Topics covered items such as the multiple healthcare technologies on the horizon, IT trends and issues needed to be tackled...

Where Were You When Twitter Went Down?

Even IT giants can have technical problems. Is your business ready to respond to an outage?

by Jeremy Rochon

June 22, 2012

Twitter Fail Whale

Where where you when The Challenger Exploded in 1986? Where were you when Hurricane Katrinia made landfall in 2005? Where were you when Twitter went down in 2012?Okay you got me, Twitter going down is not in the same category as the other events but you could have fooled me with the amount of buzz going around yesterday during their outage! If you were climbing Mount Everest yesterday then you might not know that Twitter had its biggest outage in the last...

 

            

        
        
        

    

    
    

    

    
    

    

    
    

        

            
  

    



    
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