Fransmart
The Client
Fransmart is a franchise development company that offers a range of services, including franchise sales, assistance with site selection, screening of potential franchisees, and overall brand marketing.
The Challenge
Fransmart’s earlier web site was no longer up to the company’s high standards. The navigation had proven difficult and the site lacked a cohesive flow of information. They needed a web site that effectively informed people about Fransmart’s wide range of franchise development
services, as well as functioned as a sales tool to attract and inform potential franchisees about their offerings.
The Solution
Segue Technologies worked with the marketing team at Fransmart to design, develop, and deploy the web site. With the Fransmart logo as our foundation, we created a stimulating design to complement their corporate colors and feel. Our user interface enabled quick and easy access to all of the information on the site. On the homepage, we added a scrolling logo slideshow of current franchise opportunities – a teaser – to entice users and get them excited about the various brands. The comprehensive portfolio section showcased Fransmart’s complete menu of franchise brands, allowing the company to develop new investor leads.
Since the launch of the redesigned web site and our subsequent search engine optimization (SEO) efforts, the numbers of both web hits and web contact form requests have increased dramatically. Given the positive results, Segue Technologies was asked to continue to provide ongoing site maintenance services to keep the content current and dynamic, bolstering visitor loyalty. As well, we were recommended by Fransmart to many of their clients – notably Five Guys
Burger and Fries and Vapiano – developing highly successful IT solutions for their businesses.
Fransmart Website