Vapiano
The Client
Specializing in fresh, casual Italian food – Vapiano restaurants feature upscale décor, fresh made-to-order food, and courteous service – all at an affordable price point. They have 17 locations in Europe and an additional 100 restaurants in development worldwide, including the United States.
The Challenge
Vapiano needed a web site that spoke to two distinct audiences with disparate needs. Vapiano was expanding the restaurant chain by offering franchise opportunities in the United States, and it was important for them to attract potential investors. Conversely, given that Vapiano is a new concept in this region, they also wanted to target new customers. An international version of the website existed; however, they wanted something that more closely
reflected the atmosphere of the restaurants.
The Solution
Segue Technologies worked with the team at Vapiano to design, develop, and deploy a web site that spoke to both of their target audiences, but still felt cohesive. The web site conveyed the Vapiano dining experience by using colors and textures that were found in the actual restaurants. Extensive imagery displayed the unique architectural features, trendy furnishings and the exceptional food. A comprehensive ‘franchise section’ provided background information about franchise investment opportunities, franchisee testimonials, and a contact form for more information.
With the official launch of their U.S. presence and our highly effective search engine optimization (SEO) efforts, Vapiano’s web hits and web contact form requests have exceeded their
projections. This shared success facilitated our continuing involvement in the project – providing updates, improvements, and new features to the web site.
Vapiano Website