Five Guys Burgers and Fries
Five Guys Burgers and Fries was founded in 1986 as a small family-owned restaurant. Their focus on serving the best quality burgers and fries possible has gained them a large and loyal cult following. Since inception, Five Guys has expanded to over 87 locations through franchising and is now spread across twenty seven states, with plans in place to expand to over 1000 locations within the next three years.
Five Guys restaurants recognized a need to manage their corporate identity as they experienced rapid expansion. They needed to ensure that the Five Guys philosophy spread to each new franchise and was reflected in the public website. A communication infrastructure was necessary to tie together the growing number of franchise owners and employees; allowing them to share ideas and receive information about company policies, news, and events. In addition, their public website was ready for a fresh and modern look that reflected their brand and their customers' enthusiasm.
Segue Technologies worked with Five Guys to design an extranet that connected all of their franchises. This internal tool ensures that regardless of the number of franchises or their locations, each Five Guys restaurant is linked directly to corporate leadership. The extranet also creates a unified community among owners and employees, featuring a message board for information sharing with multiple levels of access and security.
In addition to the corporate extranet, Segue provided Five Guys with a new public website. The redesign contains a wealth of information for customers and potential franchisees, captures the excitement surrounding the Five Guys brand, and includes an advanced store locator that's integrated with Google Maps.