User Experience/Usability Expert, Creative Team Manager
Design and usability are key components of developing outstanding custom applications. As Segue’s Creative Director, Dana oversees user experience and brand execution with a focus on responsive web design and Mobile Application Development. She specializes in delivering engaging and user-friendly applications while championing user experience techniques and best practices from concept through delivery.
Dana has a strong background in product design, design strategy, and leadership. She majored in Commercial Art and Illustration at Virginia Commonwealth University (VCU), and received her certification in Usability (CUA) from Human Factors International in 2007. In 2014, she received her Certification in User Experience (UX). Managing creative teams and diverse projects over the past 17 years has added to her problem solving abilities, and given her the experience to develop unique design approaches that meet client needs, while simultaneously producing quality products with excellent user feedback and results.
Dana is a member of the Reston Chamber of Commerce and follows several creative organizations in the DC Metro area.
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