About the Client

Five Guys Burgers and Fries was founded in 1986 as a small family-owned restaurant. Their focus on serving the best quality burgers and fries possible has gained them a large and loyal cult following. Since inception, Five Guys has expanded to over 1200 locations through franchising and is now spread across the United States and Canada.

The Challenge

Five Guys restaurants recognized a need to manage their corporate identity as they experienced rapid expansion. They wanted to ensure that the Five Guys philosophy spread to each new franchise to ensure the quality of their brand and was reflected in the public website for their customer fanbase. A communication infrastructure was necessary to tie together the growing number of franchise owners and employees; allowing them to share ideas and receive information about company policies, news, and events. In addition, their public website was ready for a fresh and modern look that reflected their brand and their customers' enthusiasm.

The Solution

To support their need for intra-franchise communication, Segue Technologies® worked with Five Guys to design an extranet for information sharing and collaboration. This internal tool ensures that regardless of the number of franchises or their locations, each Five Guys restaurant is linked directly to corporate leadership. The extranet also creates a unified community among owners and employees, featuring a message board with multiple levels of access and security.

In addition to the corporate extranet, Segue provided Five Guys with a new public website. The redesign contained a wealth of information for customers and potential franchisees, captures the excitement surrounding the Five Guys brand. The Five Guys website is built upon a proprietary Content Management System (CMS) that allows them the ability to update and control their site content on an as-needed basis. Segue provides on-going web support and development for the Five Guys site, per their evolving needs. This includes an interactive Fanatics photo gallery and a store location feature with a unique trip planning tool, which identifies Five Guys locations along a planned route. The Canadian version of the site features both English and French language versions.

Most recently, Segue created a mobile website for Five Guys that provides an optimized viewing experience for smaller tablet and smartphone devices.  The mobile site provides a streamlined experience to find locations, view menu items, order online, and connect with Five Guys, while using the same Content Management System as the main website.