About the Client

The Shooshan Company is a real estate developer and privately owned investor based in Arlington, VA with a big influence in the Washington Metro Area. Currently, they have developed and invested in more than 3 million square feet of mixed use space in Northern Virginia, and continue to develop and lease some of the most prominent office buildings and high-end residential high-rise buildings.

The Challenge

The Shooshan Company was working with a brochure style website that didn't focus on their latest projects and ultimately hindered marketing opportunities to potential clients. The website was also technically outdated and couldn't be viewed properly on mobile and tablet devices, making it difficult to share pertinent information, market their services, or easily showcase their strong portfolio of accomplishments to their entire target audience. In addition to this, The Shooshan Company needed to make real-time updates for special "News and "Current Events so they could push this information to social media outlets for a stronger online presence.

The Solution

To modernize the Shooshan website, Segue Technologies® initiated a complete redesign. The site was rebranded with a new look and feel and upgraded to include features common to competitor sites. The website focuses on The Shooshan Company's impressive portfolio, using architectural images as a focal point, and updated the design to a clean and easy to read format. The new design also brings leasing information to the surface for greater visibility and provides detailed information on each project, highlighting its location, and awards received.

To provide the capability to easily add and update site content, Segue designed and developed a content management system, and provided training and customized documentation its use.

The design then went a step further, as a mobile optimized solution using parallax, bringing The Shooshan Company back to the digital spotlight and ahead of their online competition. The mobile attribute now reaches all potential users, opening the door for greater visibility over all.