User Personas are semi-fictional characters that represent your target customer(s)/audience. Identifying your Personas helps you to focus your brand and guides you to do the things that will resonate the most with the audience you are targeting. Ultimately, creating these Personas and conducting a task analysis can help you understand what type of content your ideal customers are looking for and how your website should be laid out.
To learn more about developing your own User Personas, sign up for our free, one week email tutorial. This course will help you to understand the definition and importance of Personas, the elements of a great Persona, how to create your own, and how to conduct a task analysis
Sign up for our Persona email tutorial here.