Last Fall, Segue Technologies® was contacted by The Hybrid Shop®, a specialized automotive maintenance company, to redesign and rebrand their website. THS needed help boosting awareness and educating the general public about their patent pending Hybrid Electric Vehicle (HEV) service offerings. They also needed to provide training and education services to automotive dealers, and attract potential franchise partners to expand their dealer network.
Based on their requirements, Segue designed and developed a responsive website with an updated look and feel, including a completely redesigned information architecture which separated the website content into distinct areas for specific target audiences. The new site was developed with a customized content management system, that allows The Hybrid Shop to manage and update their content in real-time. Because the site was responsive, it catered to the wide range of users who accesses the website via desktop, tablet, and mobile phones.
Check out the Hybrid Shop’s updated website here.
For more information on the redesign, check out the case study here.