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The Segue Creative Team

  • Your Site Above the Fold: Does It Really Matter Anymore to Proper Web Design?
    March 15th, 2018
    Your Site Above the Fold: Does It Really Matter Anymore to Proper Web Design?
    By The Segue Creative Team

    While “designing above the fold” might have worked in the past, the traditional fold is becoming less important. Learn more here.

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  • What is Usability and Why is it Important to Application Development?
    December 11th, 2017
    What is Usability and Why is it Important to Application Development?
    By The Segue Creative Team

    Bottom line: you can’t afford to develop applications without considering usability. Learn more in this blog from the Segue creative team.

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  • responsive design wireframes
    January 16th, 2017
    Responsive Design: Getting Started
    By The Segue Creative Team

    Responsive Design is a must these days and usability is an integral part of the Responsive Design process. Find out how to get started.

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  • What is Persona Development and Why is it Important?
    December 12th, 2016
    What is Persona Development and Why is it Important?
    By The Segue Creative Team

    Personas are vital to the success of a product because they drive design decisions by taking common user needs and bringing them to the forefront of planning before design has actually started.

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  • May 13th, 2016
    The Importance of Wireframing for a Responsive Website
    By The Segue Creative Team

    Even if clients don’t need to see wireframes, wireframing is still necessary to ensure that web designers and developers are all on the same page.

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  • Why White Space is so Important in Web Design
    September 10th, 2015
    Why Whitespace is so Important in Web Design
    By The Segue Creative Team

    Senior Graphic Design Michelle Lana explains why whitespace is so important in Web Design and how we can ensure it is maintained.

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  • October 27th, 2014
    How to Choose the Right Typeface For Your Website
    By The Segue Creative Team

    The typeface you choose carries the personality of your brand and choosing the right one can reflect the voice and tone necessary to tell your story.

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  • October 17th, 2014
    Getting the Most Out of User Experience and Design Support
    By The Segue Creative Team

    Understanding and strategically choosing options for UX and design can help improve your project within tight budgets and timelines.

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  • Stock Photos vs. Real Photos
    August 14th, 2014
    Stock Photos vs. Real Photos
    By The Segue Creative Team

    Always opt for real photos when you can, but if you’re stuck with stock make sure to follow our best practices to avoid a sticky situation.

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  • Optimizing Images for the Web
    June 12th, 2014
    Optimizing Images for the Web
    By The Segue Creative Team

    Optimizing your images will reduce your website’s page loading times, reduce bandwidth and improve the browsing experience for visitors.

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  • What Are Infographics and When Should You Use Them?
    April 4th, 2014
    What Are Infographics and When Should You Use Them?
    By The Segue Creative Team

    Infographics are a form of data visualization and are frequently used for teaching, inspiring, and communicating a lot of information in a graphical format.

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  • How to Manage Your Client's Web Design Expectations
    February 11th, 2014
    How to Manage Your Client’s Web Design Expectations
    By The Segue Creative Team

    Walking the fine line of managing client expectations and producing a quality deliverable isn’t easy. Creative Director Dana Frank provides her tips.

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  • Using Task Analysis to Prioritize Content in Responsive Design
    December 19th, 2013
    Using Task Analysis to Prioritize Content in Responsive Design
    By The Segue Creative Team

    Completing a Task Analysis on Your Website Ensures That You’re Providing Your Customers With Good Content in a Useful Format.

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  • September 13th, 2013
    Explanation of Segue’s User-Centered Design Process
    By The Segue Creative Team

    Segue’s user-centered design approach is broken into three phases that conclude with the most usable product. Creative director Dana Frank explains further.

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  • Flat Design: Is This a Trend or a Revolution?
    September 10th, 2013
    Flat Design: Is This a Trend or a Revolution?
    By The Segue Creative Team

    Flat design has the capabilities of making a site beautiful and functional in any browser and it can also adapt to new technologies and trends.

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  • FREE Vector Icons for Your Next Web, Mobile and Print Project
    July 8th, 2013
    FREE Vector Icons for Your Next Web, Mobile and Print Project
    By The Segue Creative Team

    Check out this free assortment of vector icons for your next web, mobile, and print created by Segue’s Senior Graphic Designer Michelle Lana.

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  • What Are Website Wireframes And Why Do You Need Them?
    May 9th, 2013
    What Are Website Wireframes And Why Do You Need Them?
    By The Segue Creative Team

    Using Wireframes in the Website Design Process Helps Give the Customer a Clearer Idea of the Finished Product

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  • Heuristic Reviews: Methodology and Purposes Explained
    January 30th, 2013
    Heuristic Reviews: Methodology and Purposes Explained
    By The Segue Creative Team

    Heuristic Reviews are frequently used in conjunction with other usability methods depending on a budget or timeline to complete a project.

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New Blogs

  • AFCEA MITS 2023
  • Segue Employee Spotlight: Amelia Fisher
  • Segue Employee Spotlight: Bob Armstrong
  • Segue Awarded LOGMOD BaS&E Contract
  • Segue Employee Spotlight: Dmitriy Bychkov
  • Segue Employee Spotlight: La’Toi Thompson

New eBooks

  • Business Process Management (BPM) with PegaSystems

  • Adopting Agile Development

  • Planning Your Mobile Application

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