Segue recently released a mobile app for Inova Blood Donor Services (IBDS), an organization which supplies lifesaving blood and blood products to twenty four different hospitals in Northern Virginia and the Washington, DC, metro area. Segue developed the Inova Blood Donor mobile app to improve blood donation levels by making it easy to participate in blood drives. The app increases IBDS capabilities to interact with donors, enabling them to more easily find blood drives and make donations. It also enables users to more easily be notified of their eligibility to donate without requiring a phone call, which is intrusive, or a post card, which is frequently ignored. Additionally, the mobile application allows donors to learn more about IBDS and interact with them through social media. This also acts as a social media catalyst, enabling donors to spread the word about donation needs and upcoming drives.